Programme and Speakers — Can Your National Brand Attract the Big Spend?

 Series 10 Programme and Speakers .v.2

Some items from the programme above will be brought forward to June 18, 2020.

The Joy Spot Motivational Talk scheduled for June 18, 2020 will be delivered next Thursday @ 2:10 PM

Cultural Sayings & Resilience Building Behaviours will also be shared on June 18, 2020.

 

The Good Country Equation Anholt.v.6

For Immediate Release: Simon Anholt to Address National Image at free Online Seminar for Caribbean & Diaspora SMEs

simon anholt

TORONTO, Canada – Simon Anholt of  The Good Country Index will be the guest speaker at the “Outride: COVID 19 Business Threat Seminar”  which will be held today, June 18, 2020 at 2:00 pm.

Mr. Anholt  will address the topic “Doing Good, Doing Well: The Secret of National Image”.

The how and key ingredients for building national brands that attract wealth and drives sustainable development is the focus of the session.  Business leaders, community service organizations, representatives of government departments, stakeholders in the tourism and hospitality sector with an interest in national brands, brand reputation, and how to strengthen and leverage them for boosting post COVID 19 economic recovery are invited to attend.

Members of the Caribbean diaspora with plans to leverage their national brands for profit and purpose will benefit from the knowledge and insights to be shared.

“Simon Anholt is one of the most influential and respected advisors to the leaders of countries seeking to enhance their competitiveness in the global marketplace.”, says the Economist. He is the founder and publisher of The Good Country Index.  Mr. Anholt has advised governments of 56 nations to help them to improve their economic, political and cultural engagements with the international community, and by raising their profiles, to enhance their trade, tourism, diplomatic and cultural relations, talent and investment attraction.

 Place Branding and Public Diplomacy, Competitive Identity: the New Brand Management for Nations, Cities and Regions(Palgrave Macmillan 2007); and Places: Image, Identity and Reputation (Palgrave Macmillan 2010) are among the books he has authored.

Other speakers at the seminar will be Theo Chambers of CaribAcademy, Andrew Sharpe of  Authentic Caribbean Foundation, Dr. Karren Dunkley, Representative  of  Jamaica Diaspora Northeast, USA, and Meegan Scott of Magate Wildhorse Consulting.

The event is the 10th in the series hosted by Magate Wildhorse Consulting and The Community of Practice for Caribbean Immigrant Entrepreneurs. Today’s event partner  is the Jamaica Diaspora Northeast USA.  The month of  June is being celebrated as Caribbean-American Heritage Month, while the week of June 14-20 is also being celebrated as Jamaica Diaspora Week 2020.

There is no charge for participating in the event.

For details and registration link, email: magate.wildhorse@gmail.com

Or visit the event links at:

https://magatewildhorse.ca/outride-covid-19-can-your-national-brand-attract-the-big-spend/

https://www.facebook.com/events/256720838919704

https://www.instagram.com/p/CBkkRVMh5qj/?utm_source=ig_web_copy_link

https://twitter.com/MagateWildhorse/status/1273548957088722947?s=20

Outride COVID 19 — Can Your National Brand Attract the Big Spend?

Header for Series 10 National Image

Outride: COVID 19 Business Threat Seminar

“Embracing risk for driving vision and growth”

The series is grounded in risk intelligence (RI). RI is that process of embracing risks and putting it to work for ensuring your business can survive or thrive during a crisis and beyond. It is also about value creation and protection. About delivering your vision and mission in the face of crisis as well as during the “normal”.

You are invited to join us for series ten (10) in the Outride: COVID 19 Business Threat Seminar.

Edition title: Outride COVID 19 — Can Your National Brand Attract the Big Spend?

We are now in the action planning and execution phase of this Caribbean diaspora entrepreneurs’ business continuity initiative which also caters to and welcomes Caribbeans at home, other members of the BAME community as well as mainstream entrepreneurs, development, and community service organizations worldwide.

When: June 18, 2020  |  Time: 2:00 PM EST  | Toronto & New York

Where: Online  | Registration detail below

Cost: Free

Featured Sessions include:

Doing Good, Doing Well: The Secret of National Image

National identity and reputation will impact the results of COVID 19 recovery strategy for many countries.   Let us not kid ourselves into thinking this is a matter for national governments only. Neither should we be fooled into thinking national identity and reputation should be the concern of key stakeholders in the tourism and hospitality sector only.

Join us tomorrow to learn about the secret of national image, gain knowledge and insights for boosting your purpose or profit pivot or both.  Get ready to help improve the image of the national brand or brands you love.

This session will be delivered by our featured guest speaker, Simon Anholt.                    He will address the subject of national brands and what makes a good brand.

simon anholt

Simon Anholt is the world’s leading expert on national image and the inventor of the term ‘nation brand’. He is an independent policy advisor who for the past twenty years has worked with the Heads of State and Heads of Government of 56 nations to help them to improve their economic, political and cultural engagements with the international community, and by raising their profiles, to enhance their trade, tourism, diplomatic and cultural relations, talent and investment attraction.

In 2014, Anholt created the Good Country Index, a study measuring the impact of each of 163 countries on the rest of humanity and the planet. He devised the concept of nation brand in 1996, now a multi-billion-dollar global industry, and is the founder and publisher of the annual Anholt-Ipsos Nation Brands Index and City Brands Index, two major surveys which use a panel of 20,000 people in 20 countries to monitor global perceptions of 50 countries and 50 cities and have accumulated more than a billion data points on “how the world sees the world”.

Anholt is the author of the best-selling books among them are Place Branding and Public Diplomacy, Competitive Identity: the New Brand Management for Nations, Cities and Regions, (Palgrave Macmillan 2007); and Places: Image, Identity and Reputation (Palgrave Macmillan 2010).

His sixth non-fiction book, The Good Country Equation, will be published by Berrett-Koehler in August 2020.

Professor Anholt has a Master’s Degree from the University of Oxford and studied international relations and security studies at the Royal College of Defence Studies. He was a Parliamentarian of the European Cultural Parliament and in 2009 was awarded the Nobels Colloquia Prize for Economics by a committee of 10 Nobel economists in Trieste, and the Prix d’Excellence du Forum Multiculturel pour un Développement Durable (Award for Excellence in Sustainable Development), at the 7th Multicultural Forum at the Palais de la Découverte, Paris, in 2010. He was Vice-Chair of the UK Foreign Office’s Public Diplomacy Board (2003-2010) and was appointed Honorary Professor in Political Science by the University of East Anglia in 2013.

Theo Chambers

Tough Marketing for Tough Times, presented by Theo Chambers

The Joy Spot Motivation Talk with Theo Chambers

Mr. Chambers will present both the Joy Spot Motivational Talk and Tough Marketing for Tough Times.

Theo Chambers, Motivational Speaker and Business Coach Consultant, at CaribAcademy and Co-founder of Positive Tourism News (Jamaica). He is also the author of Theo’s Theory on Marketing and Management Strategies.

 

The Marathoner

Semi-Structure Discussion Cultural Sayings & Resilience Building Behaviours, Facilitated by Meegan Scott

Come with 3-5 sayings or proverbs from your home and host countries that drives the resilience mindset.

Meegan Scott, is the Principal at Magate Wildhorse Consulting. For almost two decades Meegan has helped organizational leaders across industries and geographical borders to get better results from their strategy development, planning, and execution processes.  She is the founder and owner of Magate Wildhorse Ltd., and Magate Wildhorse Inc. Her most recent in Caribbean engagements includes Climate Finance Strategy Planning, The First Ever Outsource to the Caribbean Conference (2017), business incubation, and  corporate strategy planner to the National Environment and Planning Agency of Jamaica. Meegan is the publisher of the syndicated column, The Marathoner; as well as the chief editor and publisher of The Noësis: MWildhorse Strategy and Performance Magazine.

Andrew Sharpe 3

A Moment with Lou by Andrew Sharpe                                                                Founder and CEO of Authentic Caribbean Foundation Inc. (ACF), Massachusetts. Andrew is a  Festival, Tourism, and Non-profit Professional. He is a philanthropist, and is passionate about theatre and performing Caribbean drama and theatricals.

Dr. Karren Dunkley

Your Surprise Event Speaker, join us for your surprise.

Dr. Dunkley will present:                                                                                          The Jamaica Diaspora Week Salute                                                                          Vote of Thanks to Mr. Simon Anholt                                                                               Event Moderator

Dr. Karren Dunkley is an Educator, Transformational Leader, and Social Advocate. She is the Representative of the Jamaican Diaspora, Northeast USA. Dr. Dunkley is a Proven Performer, who has earned the respect and recommendation of others who have seen her work first hand. Currently, Dr. Dunkley is one of the most successful educators in the United States, and one of the most internationally recognized Jamaican-born educators. As a former high school principal and deputy superintendent, Dr. Dunkley is known for her transformational leadership and her inspiring relationships with the young people whom she has mentored in Jamaica, New York, and Pennsylvania.

She holds a doctorate in Urban Education with a concentration in Organization and Leadership from Teachers College, Columbia University; Masters degrees in Political Science and Education Leadership from St. John’s University, and Columbia University, respectively, and a Bachelor’s degree in Political Science with a minor in Education from St. John’s University. She is the principal/CEO of KND Consulting, LLC, and the co-proprietor of Spiritz of Montego Bay.

She is the recipient of the Tuskegee University Education Advocacy Award, Omega Psi Phi Education Achievement Award, Philadelphia OIC’s Impact Award, and the Team Jamaica Bickle Community Educator Award.

Event Rapporteur — Dania Sammott

Dania Headshot

Dania Sammott, is an experienced Retail Merchandizer and Travel Counsellor. Her experience include serving in the hypermarket sub-sector as well as in retail, pharmacy, food and household departments.  She is the Director, Public Relations for the Manchester High Alumni, Toronto, Chapter.

Event features: Joy Spot activity, Mouth and Mind discussion, COVID 19 business community experiences (open mic―diaspora, in Caribbean, other representatives of BAME or mainstream peers), Elevator pitches & network, review of prior topics in context of the assignment and action planning for helping individual businesses (entrepreneurs) get the best from the assignment. It is also aimed at helping those joining the series late to better understand the assignment, plan and execute their pivots.

Programme and Speakers (Click the link to view)

Registration Options

New to the series?

To receive your access link to the seminar please register at the link below.

https://forms.gle/PtpZAT8czWYExWpZ7

Returning attendees

Email us at magate.wildhorse (at)gmail.com  or click here.                                                Copy and paste the following in the subject line and body of your Email                          “Register me for “Outride COVID 19 — Can Your National Brand Attract the Big Spend?”  please include your name.

All attendee must click the join meeting link provided before the start of the meeting to receive your unique log in credentials.

We partner

Procurement officers and buyers in search of COVID 19 and other supplies are welcome to participate.

Caribbean and Canadian hotel and tourism stakeholders are welcome to attend.

Outride: COVID 19 Business Threat Seminar is a global disapora entrepreneurs affair!                                                                                                                            Leaders of mainstream businesses with an interest in doing business with diaspora entrepreneurs are welcome to register for the match making and networking sessions.

Please note that this event is not just for small and micro-businesses, big businesses and big nonprofits can benefit also.

Brought to you by Magate Wildhorse Consulting, and The Community of Practise for Caribbean Immigrant Entrepreneurs (Home of BIDEM Conference & Trade Show)

Advance or maintain the progress.

You can’t spell BAME without the C.  The contribution of the Caribbean has been too significant.  The impact on the Caribbean community is significant and different BCAME (Black, Caribbean, Asian and Minority Ethnic Groups) #BCAME    #BAME

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Outride: COVID 19 Business Threat Seminar

utride covid 19 business seminar free

“Embracing risk for driving vision and growth”.

Join us for this diaspora business and non-profit leaders’ event.

Tell a friend, let’s gather in the thousands or hundreds of thousands!

Up to 1000 places reserved for entrepreneurs from mainstream majority groups              [Entrepreneurs with no Caribbean roots, Africans in Africa, all ethnicities, speaks and understand English]

Thursday, April 16, 2020 | 2:00 PM Eastern

Registration fee: Free

Speaker Sneak Preview

Mark Brown                                                                                                         Jamaica’s World Champion of Public Speaking, International Keynoter

Professor Amit Kapoor                                                                                     President & CEO of India Council on Competitiveness, Honorary Chairman at Institute for Competitiveness.

Victor Tembo                                                                                                  Head of Procurement, Green Climate Fund

Meegan Scott                                                                                                      Owner and Strategic Management Consultant at Managing Director of Magate Wildhorse Consulting, Founder of The Community of Practice for Caribbean Immigrant Entrepreneurs

Networking Session                                                                                 Orville Patrick with Music by Big 7 Promotions                                     Bring your water or champagne in your glasses and your snack of choice.       smileyred lipstick No eating of your snack before the time we remember this happening to some in 2018,                    

Moderator and convener: Meegan Scott

Watch this space for updates!

Normality risk intellligence by Meegan ScottOutride is a series of 5 stand-alone seminars and action research designed to bring diaspora and Caribbean entrepreneurs across all continents together to:

  • share experiences
  • learn how to leverage risks intelligence for driving their business vision and growth during COVID 19 and beyond
  • execute actions for driving your business forward on spot through our built-in market meeting events
  • have fun, build real networks

Event features: Motivational talk, panel discussion, COVID 19 business community experiences (open mic―diaspora and in Caribbean segment), Elevator pitches (The first 20 registered to per series), one-on-one global matchmaking sessions, mainstream and diaspora entrepreneurs networking session

Series focus:                                                                                                              April 16, 2020                                                                                                              Series 1:  Risk Intelligence

Featured sessions:

Motivational Talk for COVID 19, with Mark Brown, World Public Speaking Champion

Risk Intellgience for Outriding COVID 19, focus on Business Models, Supply Change, Customers, the raise of Authoritarian States, Future Growth, Capital, Humanity and Nature, with Professor Amit Kapoor, Institute of Competitiveness India

All speakers COVID 19 Outride black background

April 23, 2020                                                                                                          Series 2: Strategy planning for Outriding COVID 19

Featured Session                                                                                                Agribusiness Sector — Market Intelligence Planning & Response to COVID 19

COVID 19 Risk Intelligence: Are Your Legal Rights Protected in This Time of Uncertainty?

April 30, 2020                                                                                                           Series 3: Customer Service, Value & Sales

Featured session                                                                                                  Boosting Sales & Marketing with Social Marketing

May 7, 2020                                                                                                                Series 4: Nonprofit Governance and Response

Featured session                                                                                                  Risk Intelligence for Outriding COVID 19 — Key Questions,                                Practical Responses for SMEs

May 14, 2020                                                                                                            Series 5: Diaspora Supply Chain― Who’s Who

      Featured sessions

  • Disaster Risk Financing: CCRIF, Climate Risks and COVID-19
  • Digital Transformation – Process Pivots for COVID 19 and Beyond
  • Supply Chain― Diaspora Who’s Who for Outriding COVID 19
  • Diaspora entrepreneurs and wholistic sustainable economic recovery and development – A Governance Model.

May 21, 2020

Series 6: Trade, Finance and Investment

Featured Sessions 

  • Banks, Trade Finance, SMEs & COVID 19
  • Trade, Finance & Investment Insights for Outriding COVID 19
  • Deep Dive into Core Periphery Governance Network w Market Mode

May 28, 2020  

Featured Sessions 

Series 7: Wealth and Community Impact—COVID 19 and Beyond

  • Diaspora Investment Opportunities: Rechanneling Remittances Towards Productive Capital & Climate Finance
  • Delivering Impact—Strategic Planning, Assessment and Community Involvement
  • Comments on MSMEs and Diaspora Direct Investment (Jamaica & the Caribbean)

June 4, 2020  

Featured Sessions 

Series 8: Outride: COVID 19 — Old Markets, New Markets, Different Results

  • Strategic Alliances between GI Producers & Diaspora
  • The Joy Spot Motivation Talk
  • COVID 19 and Beyond — The Food Trade (An Overview)
  • 10 Steps – to Resilience & Risk Intelligence Competent Assignment

June 11, 2020

Delivered June 12, 2020

Featured Sessions

Series: 9 COVID 19 Opportunities — SDGs, Evaluation, Performance & Your Pivot

  • The Decade of Evaluation for Action – What’s in It for Caribbean Communities
  • The Joy Spot Motivation Talk
  • A Moment with Miss Lou
  • COVID 19 Opportunities — SDGs, Evaluation, Performance & Your Pivot (For profits & Non-profits)
  • Getting Ready to for re-opening of COVID 19 Closed Economic Activities & Markets

June 18, 2020

Featured Sessions

Series 10: Outride COVID 19 — Can Your National Brand Attract the Big Spend?

  • Doing Good, Doing Well: The Secret of National Image
  • The Joy Spot Motivation Talk
  • A Moment with Miss Lou
  • Jamaica Diaspora Week Salute
  • Tough Marketing for Tough Times
  • Cultural Sayings & Resilience Building Behaviours – Open Mic & Networking

Outride : COVID 19 Business Threat Seminar Series Extra

Series 11Citizen Generated Urban and Rural Data for Citizen-Centric Smart Sustainable Cities and Diaspora Change Makers

July 16, 2020

Email magate.wildhorse (at)gmail.com to be among the first to receive the link.

Embrace rIsks COVID 19 Too! by Meegan ScottExpress your interest in participating at: magate.wildhorse (at)gmail.com

Procurement officers and buyers in search of COVID 19 and other supplies are welcome to participate.

Outride: COVID 19 Business Threat Seminar is a global disapora entrepreneurs affair!                                                                                                                            Leaders of mainstream businesses with an interest in doing business with diaspora entrepreneurs are welcome to register for the match making and networking sessions.

Brought to you by Magate Wildhorse Consulting, 10 Times and The Community of Practise for Caribbean Immigrant Entrepreneurs (Home of BIDEM Conference & Trade Show)

Advance or maintain the progress.

Footer sustainable develop seminar