Outride COVID 19 — Can Your National Brand Attract the Big Spend?

Header for Series 10 National Image

Outride: COVID 19 Business Threat Seminar

“Embracing risk for driving vision and growth”

The series is grounded in risk intelligence (RI). RI is that process of embracing risks and putting it to work for ensuring your business can survive or thrive during a crisis and beyond. It is also about value creation and protection. About delivering your vision and mission in the face of crisis as well as during the “normal”.

You are invited to join us for series ten (10) in the Outride: COVID 19 Business Threat Seminar.

Edition title: Outride COVID 19 — Can Your National Brand Attract the Big Spend?

We are now in the action planning and execution phase of this Caribbean diaspora entrepreneurs’ business continuity initiative which also caters to and welcomes Caribbeans at home, other members of the BAME community as well as mainstream entrepreneurs, development, and community service organizations worldwide.

When: June 18, 2020  |  Time: 2:00 PM EST  | Toronto & New York

Where: Online  | Registration detail below

Cost: Free

Featured Sessions include:

Doing Good, Doing Well: The Secret of National Image

National identity and reputation will impact the results of COVID 19 recovery strategy for many countries.   Let us not kid ourselves into thinking this is a matter for national governments only. Neither should we be fooled into thinking national identity and reputation should be the concern of key stakeholders in the tourism and hospitality sector only.

Join us tomorrow to learn about the secret of national image, gain knowledge and insights for boosting your purpose or profit pivot or both.  Get ready to help improve the image of the national brand or brands you love.

This session will be delivered by our featured guest speaker, Simon Anholt.                    He will address the subject of national brands and what makes a good brand.

simon anholt

Simon Anholt is the world’s leading expert on national image and the inventor of the term ‘nation brand’. He is an independent policy advisor who for the past twenty years has worked with the Heads of State and Heads of Government of 56 nations to help them to improve their economic, political and cultural engagements with the international community, and by raising their profiles, to enhance their trade, tourism, diplomatic and cultural relations, talent and investment attraction.

In 2014, Anholt created the Good Country Index, a study measuring the impact of each of 163 countries on the rest of humanity and the planet. He devised the concept of nation brand in 1996, now a multi-billion-dollar global industry, and is the founder and publisher of the annual Anholt-Ipsos Nation Brands Index and City Brands Index, two major surveys which use a panel of 20,000 people in 20 countries to monitor global perceptions of 50 countries and 50 cities and have accumulated more than a billion data points on “how the world sees the world”.

Anholt is the author of the best-selling books among them are Place Branding and Public Diplomacy, Competitive Identity: the New Brand Management for Nations, Cities and Regions, (Palgrave Macmillan 2007); and Places: Image, Identity and Reputation (Palgrave Macmillan 2010).

His sixth non-fiction book, The Good Country Equation, will be published by Berrett-Koehler in August 2020.

Professor Anholt has a Master’s Degree from the University of Oxford and studied international relations and security studies at the Royal College of Defence Studies. He was a Parliamentarian of the European Cultural Parliament and in 2009 was awarded the Nobels Colloquia Prize for Economics by a committee of 10 Nobel economists in Trieste, and the Prix d’Excellence du Forum Multiculturel pour un Développement Durable (Award for Excellence in Sustainable Development), at the 7th Multicultural Forum at the Palais de la Découverte, Paris, in 2010. He was Vice-Chair of the UK Foreign Office’s Public Diplomacy Board (2003-2010) and was appointed Honorary Professor in Political Science by the University of East Anglia in 2013.

Theo Chambers

Tough Marketing for Tough Times, presented by Theo Chambers

The Joy Spot Motivation Talk with Theo Chambers

Mr. Chambers will present both the Joy Spot Motivational Talk and Tough Marketing for Tough Times.

Theo Chambers, Motivational Speaker and Business Coach Consultant, at CaribAcademy and Co-founder of Positive Tourism News (Jamaica). He is also the author of Theo’s Theory on Marketing and Management Strategies.


The Marathoner

Semi-Structure Discussion Cultural Sayings & Resilience Building Behaviours, Facilitated by Meegan Scott

Come with 3-5 sayings or proverbs from your home and host countries that drives the resilience mindset.

Meegan Scott, is the Principal at Magate Wildhorse Consulting. For almost two decades Meegan has helped organizational leaders across industries and geographical borders to get better results from their strategy development, planning, and execution processes.  She is the founder and owner of Magate Wildhorse Ltd., and Magate Wildhorse Inc. Her most recent in Caribbean engagements includes Climate Finance Strategy Planning, The First Ever Outsource to the Caribbean Conference (2017), business incubation, and  corporate strategy planner to the National Environment and Planning Agency of Jamaica. Meegan is the publisher of the syndicated column, The Marathoner; as well as the chief editor and publisher of The Noësis: MWildhorse Strategy and Performance Magazine.

Andrew Sharpe 3

A Moment with Lou by Andrew Sharpe                                                                Founder and CEO of Authentic Caribbean Foundation Inc. (ACF), Massachusetts. Andrew is a  Festival, Tourism, and Non-profit Professional. He is a philanthropist, and is passionate about theatre and performing Caribbean drama and theatricals.

Dr. Karren Dunkley

Your Surprise Event Speaker, join us for your surprise.

Dr. Dunkley will present:                                                                                          The Jamaica Diaspora Week Salute                                                                          Vote of Thanks to Mr. Simon Anholt                                                                               Event Moderator

Dr. Karren Dunkley is an Educator, Transformational Leader, and Social Advocate. She is the Representative of the Jamaican Diaspora, Northeast USA. Dr. Dunkley is a Proven Performer, who has earned the respect and recommendation of others who have seen her work first hand. Currently, Dr. Dunkley is one of the most successful educators in the United States, and one of the most internationally recognized Jamaican-born educators. As a former high school principal and deputy superintendent, Dr. Dunkley is known for her transformational leadership and her inspiring relationships with the young people whom she has mentored in Jamaica, New York, and Pennsylvania.

She holds a doctorate in Urban Education with a concentration in Organization and Leadership from Teachers College, Columbia University; Masters degrees in Political Science and Education Leadership from St. John’s University, and Columbia University, respectively, and a Bachelor’s degree in Political Science with a minor in Education from St. John’s University. She is the principal/CEO of KND Consulting, LLC, and the co-proprietor of Spiritz of Montego Bay.

She is the recipient of the Tuskegee University Education Advocacy Award, Omega Psi Phi Education Achievement Award, Philadelphia OIC’s Impact Award, and the Team Jamaica Bickle Community Educator Award.

Event Rapporteur — Dania Sammott

Dania Headshot

Dania Sammott, is an experienced Retail Merchandizer and Travel Counsellor. Her experience include serving in the hypermarket sub-sector as well as in retail, pharmacy, food and household departments.  She is the Director, Public Relations for the Manchester High Alumni, Toronto, Chapter.

Event features: Joy Spot activity, Mouth and Mind discussion, COVID 19 business community experiences (open mic―diaspora, in Caribbean, other representatives of BAME or mainstream peers), Elevator pitches & network, review of prior topics in context of the assignment and action planning for helping individual businesses (entrepreneurs) get the best from the assignment. It is also aimed at helping those joining the series late to better understand the assignment, plan and execute their pivots.

Programme and Speakers (Click the link to view)

Registration Options

New to the series?

To receive your access link to the seminar please register at the link below.


Returning attendees

Email us at magate.wildhorse (at)gmail.com  or click here.                                                Copy and paste the following in the subject line and body of your Email                          “Register me for “Outride COVID 19 — Can Your National Brand Attract the Big Spend?”  please include your name.

All attendee must click the join meeting link provided before the start of the meeting to receive your unique log in credentials.

We partner

Procurement officers and buyers in search of COVID 19 and other supplies are welcome to participate.

Caribbean and Canadian hotel and tourism stakeholders are welcome to attend.

Outride: COVID 19 Business Threat Seminar is a global disapora entrepreneurs affair!                                                                                                                            Leaders of mainstream businesses with an interest in doing business with diaspora entrepreneurs are welcome to register for the match making and networking sessions.

Please note that this event is not just for small and micro-businesses, big businesses and big nonprofits can benefit also.

Brought to you by Magate Wildhorse Consulting, and The Community of Practise for Caribbean Immigrant Entrepreneurs (Home of BIDEM Conference & Trade Show)

Advance or maintain the progress.

You can’t spell BAME without the C.  The contribution of the Caribbean has been too significant.  The impact on the Caribbean community is significant and different BCAME (Black, Caribbean, Asian and Minority Ethnic Groups) #BCAME    #BAME

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