TORONTO, Canada – Simon Anholt of The Good Country Index will be the guest speaker at the “Outride: COVID 19 Business Threat Seminar” which will be held today, June 18, 2020 at 2:00 pm.
Mr. Anholt will address the topic “Doing Good, Doing Well: The Secret of National Image”.
The how and key ingredients for building national brands that attract wealth and drives sustainable development is the focus of the session. Business leaders, community service organizations, representatives of government departments, stakeholders in the tourism and hospitality sector with an interest in national brands, brand reputation, and how to strengthen and leverage them for boosting post COVID 19 economic recovery are invited to attend.
Members of the Caribbean diaspora with plans to leverage their national brands for profit and purpose will benefit from the knowledge and insights to be shared.
“Simon Anholt is one of the most influential and respected advisors to the leaders of countries seeking to enhance their competitiveness in the global marketplace.”, says the Economist. He is the founder and publisher of The Good Country Index. Mr. Anholt has advised governments of 56 nations to help them to improve their economic, political and cultural engagements with the international community, and by raising their profiles, to enhance their trade, tourism, diplomatic and cultural relations, talent and investment attraction.
Place Branding and Public Diplomacy, Competitive Identity: the New Brand Management for Nations, Cities and Regions, (Palgrave Macmillan 2007); and Places: Image, Identity and Reputation (Palgrave Macmillan 2010) are among the books he has authored.
Other speakers at the seminar will be Theo Chambers of CaribAcademy, Andrew Sharpe of Authentic Caribbean Foundation, Dr. Karren Dunkley, Representative of Jamaica Diaspora Northeast, USA, and Meegan Scott of Magate Wildhorse Consulting.
The event is the 10th in the series hosted by Magate Wildhorse Consulting and The Community of Practice for Caribbean Immigrant Entrepreneurs. Today’s event partner is the Jamaica Diaspora Northeast USA. The month of June is being celebrated as Caribbean-American Heritage Month, while the week of June 14-20 is also being celebrated as Jamaica Diaspora Week 2020.
There is no charge for participating in the event.
For details and registration link, email: firstname.lastname@example.org
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