For Immediate Release: Simon Anholt to Address National Image at free Online Seminar for Caribbean & Diaspora SMEs

simon anholt

TORONTO, Canada – Simon Anholt of  The Good Country Index will be the guest speaker at the “Outride: COVID 19 Business Threat Seminar”  which will be held today, June 18, 2020 at 2:00 pm.

Mr. Anholt  will address the topic “Doing Good, Doing Well: The Secret of National Image”.

The how and key ingredients for building national brands that attract wealth and drives sustainable development is the focus of the session.  Business leaders, community service organizations, representatives of government departments, stakeholders in the tourism and hospitality sector with an interest in national brands, brand reputation, and how to strengthen and leverage them for boosting post COVID 19 economic recovery are invited to attend.

Members of the Caribbean diaspora with plans to leverage their national brands for profit and purpose will benefit from the knowledge and insights to be shared.

“Simon Anholt is one of the most influential and respected advisors to the leaders of countries seeking to enhance their competitiveness in the global marketplace.”, says the Economist. He is the founder and publisher of The Good Country Index.  Mr. Anholt has advised governments of 56 nations to help them to improve their economic, political and cultural engagements with the international community, and by raising their profiles, to enhance their trade, tourism, diplomatic and cultural relations, talent and investment attraction.

 Place Branding and Public Diplomacy, Competitive Identity: the New Brand Management for Nations, Cities and Regions(Palgrave Macmillan 2007); and Places: Image, Identity and Reputation (Palgrave Macmillan 2010) are among the books he has authored.

Other speakers at the seminar will be Theo Chambers of CaribAcademy, Andrew Sharpe of  Authentic Caribbean Foundation, Dr. Karren Dunkley, Representative  of  Jamaica Diaspora Northeast, USA, and Meegan Scott of Magate Wildhorse Consulting.

The event is the 10th in the series hosted by Magate Wildhorse Consulting and The Community of Practice for Caribbean Immigrant Entrepreneurs. Today’s event partner  is the Jamaica Diaspora Northeast USA.  The month of  June is being celebrated as Caribbean-American Heritage Month, while the week of June 14-20 is also being celebrated as Jamaica Diaspora Week 2020.

There is no charge for participating in the event.

For details and registration link, email: magate.wildhorse@gmail.com

Or visit the event links at:

https://magatewildhorse.ca/outride-covid-19-can-your-national-brand-attract-the-big-spend/

https://www.facebook.com/events/256720838919704

https://www.instagram.com/p/CBkkRVMh5qj/?utm_source=ig_web_copy_link

https://twitter.com/MagateWildhorse/status/1273548957088722947?s=20

Outride: COVID 19 — Old Markets, New Markets, Different Results

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Outride: COVID 19 Business Threat Seminar

“Embracing risk for driving vision and growth”

The series is grounded in risk intelligence (RI). RI is that process of embracing risks and putting it to work for ensuring your business can survive or thrive during a crisis and beyond. It is also about value creation and protection. About delivering your vision and mission in the face of crisis as well as during the “normal”.

You are invited to join us for series eight in the Outride: COVID 19 Business Threat Seminar.

Edition title: Outride: COVID 19 — Old Markets, New Markets, Different Results

We are now in the action planning and execution phase of this Caribbean diaspora entrepreneurs business continuity initiative which also caters to and welcomes Caribbeans at home, other members of the BAME community as well as mainstream entrepreneurs, development and community service organizations worldwide.

When: June 4, 2020  |  Time: 2:00 PM EST  | Toronto & New York

Where: Online  | Registration detail below

Cost: Free

Featured Sessions include:

Strategic Alliances between GI Producers & Diaspora presented by Massimo Vittori  This session addresses the subject of geograhical indicators and international trade.

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Massimo Vittori is the Managing Director of oriGIn.                                                            He is in charge of the Organization’s strategic planning and overall management. Massimo previously worked as legal advisor at the International Trade Center (ITC) – a technical assistance agency of the World Trade Organization and the United Nations – where he was in charge of several projects in the field of intellectual property, trade law harmonization, model contacts for SMEs and alternative business dispute resolution mechanisms. Massimo also worked at the United Nations Conference for Trade and Development (UNCTAD) on the improvement of developing countries’ investment climate through regulatory reforms.

Following his Bachelor’s degree in international Relations, Massimo obtained a Master’s Degree in International Law at the Graduate Institute of International and Development Studies of Geneva and an LL.M. in Intellectual Property at the University of Turin. Massimo regularly delivers seminars on GIs, trademarks, and trade related issues in several European Universities.

The Joy Spot Motivation Talk with Theo Chambers

Theo Chambers

Theo Chambers, Motivational Speaker and Business Coach Consultant, at CaribAcademy and Co-founder of Positive Tourism News (Jamaica). He is also the author of Theo’s Theory on Marketing and Management Strategies.

COVID 19 and Beyond — The Food Trade (An Overview) by Meegan Scott

10 Steps – to Resilience & Risk Intelligence Competent Assignment                         (Action, Not a Bag a Mouth!) by Meegan Scott

The Marathoner

Meegan Scott, is the Principal at Magate Wildhorse Consulting. For almost two decades Meegan has helped organizational leaders across industries and geographical borders to get better results from their strategy development, planning, and execution processes.  She is the founder and owner of Magate Wildhorse Ltd. Her most recent in Caribbean engagements includes Climate Finance Strategy Planning, The First Ever Outsource to the Caribbean Conference (2017), business incubation, and  corporate strategy planner to the National Environment and Planning Agency of Jamaica.

Event Rapporteur — Dania Sammott

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Dania Sammott, is an experienced Retail Merchandizer and Travel Counsellor. Her experience include serving in the hypermarket sub-sector as well as in retail, pharmacy, food and household departments.  She is the Director, Public Relations for the Manchester High Alumni, Toronto, Chapter.

Event features: Joy Spot activity, Mouth and Mind discussion, COVID 19 business community experiences (open mic―diaspora, in Caribbean, other representatives of BAME or mainstream peers), Elevator pitches & network, review of prior topics in context of the assignment and action planning for helping individual businesses (entrepreneurs) get the best from the assignment. It is also aimed at helping those joining the series late to better understand the assignment, plan and execute their pivots.

Programme and Speakers (Click the link to view)

Registration Options

New to the series?

To receive your access link to the seminar please register at the link below.

https://forms.gle/PtpZAT8czWYExWpZ7

Returning attendees

Email us at magate.wildhorse (at)gmail.com  or click here.                                                Copy and paste the following in the subject line and body of your Email                          “Register me for Outride: COVID 19 — Old Markets, New Markets, Different Results”  please include your name.

All attendee must click the join meeting link provided before the start of the meeting to receive your unique log in credentials.

Procurement officers and buyers in search of COVID 19 and other supplies are welcome to participate.

Caribbean producers of geograghical Indicators (GI) are welcome to attend.

Outride: COVID 19 Business Threat Seminar is a global disapora entrepreneurs affair!                                                                                                                            Leaders of mainstream businesses with an interest in doing business with diaspora entrepreneurs are welcome to register for the match making and networking sessions.

Please note that this event is not just for small and micro-businesses, big businesses and big nonprofits can benefit also.

Commit to Evaluation for SDGs Prevent COVID

Brought to you by Magate Wildhorse Consulting, and The Community of Practise for Caribbean Immigrant Entrepreneurs (Home of BIDEM Conference & Trade Show)

Advance or maintain the progress.

You can’t spell BAME without the C.  The contribution of the Caribbean has been too significant.  The impact on the Caribbean community is significant and different BCAME (Black, Caribbean, Asian and Minority Ethnic Groups) #BCAME    #BAME

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