How Caribbean Foods and Produce Exporters Sabotage Their Own Profits

One afternoon, while strolling between the aisles of Caribbean produce in a popular Toronto supermarket a man with a middle eastern accent walked up to me. He was holding a breadfruit in his hand, and he asked me if he could just wash, peel and eat the fruit. condimentsfrom how caribbeanI answered no, and explained that he would need to cook the fruit by roasting, baking or boiling before eating it.
The man’s curiosity regarding the fruit was obvious but, he returned it to the shelf because he was not sure how to prepare it. That incident represents just one of many occasions where Caribbean food exporters lost potential income as a result of their failure to educate consumers about their products.
For many the decision to export was driven by the need to increase both sales and income to proportions far exceeding the market size and capabilities of their local economies. The assumption that familiarity, national pride, and nostalgia make the national and Caribbean-wide Diaspora an easy and lucrative target market is only true to an extent. The approach of seeking to build a market in Canada through the ethnic niche is justified given Caribbean exporters could not possibly hope to dominate the market for foods and produce. But, applying those strategies and theories strictly within “that box”, may have contributed to costly complacency and a lack of creativity when it comes to the need for supporting exports with advertising and promotion.While the Diaspora is likely the largest consumer of Caribbean exports, its members are not likely to eat the same foods every day when there is much to explore and enjoy. Despite strong feelings of patriotism and love for things Caribbean the buyer’s decision will sometimes be swayed in favour of cost savings at a given point in time. In addition, many children of Caribbean emigrants are likely to consume more foods from the environment in which they grew up.
By focusing solely on the Diaspora and underestimating the culinary curiosity of the wider population of Canada and North America exporters miss out on the chance to increase sales and reach consumers with higher buying power. And in so doing they also forgo opportunities for growing and maintaining sustainable levels of sales on an ongoing basis.If you walk along the condiment aisle in any popular supermarket you are likely to find at least one customer of Non-Caribbean origin selecting and reading the labels of different Caribbean condiments. And if you appear to be of Caribbean origin he or she may then seek your advice on how to use it to create a dish they had. At times the item is returned to shelf because the potential customer does not have enough information to convince him or her that the product will produce the desired results or a recipe of how to use it effectively.
Scenarios such as the one described above reflects the failure on the part of exporters to capitalize on the appetite for Caribbean foods aroused by exposure at
• tradeshows supported by entities such as Caribbean Export Development,
• local festivals such as CARIBANA,
• the increasing presence of Caribbean restaurants on the culinary landscape and the ever-popular workplace potluck.

By investing a marginal portion of current earnings into activities such as recipe creation or repackaging and distribution, sampling in supermarkets, sponsoring quarterly or monthly live cook and taste in restaurants of the same national brand and contests, exporters could increase exposure to their products, produce and brands and in so doing leverage brand awareness to for building their equity.instorepromofromhowcaribbean
Publications such as the Metro, a daily newspaper which is read by more than [i]3 million readers weekly presents great opportunities for engaging and converting customers. The paper is available free of cost at every subway station and on every block in any public sphere throughout Toronto, Montreal, Vancouver, Edmonton, Halifax and other cities in Canada, North America and Europe. There are also dozens of other local free publications which provides great opportunities for increasing brand recognition and influencing the attitude and purchase decision of millions of potential customers.

Although the vast majority of brands are still fairly new and unknown, Facebook, Twitter and the use of Blogs presents rich and largely unexploited opportunities for wining a share of the consumer’s mind and spend.
Apart from the traditionally well-established brands, many of the newer offerings lack distinctive marks and names which effectively distinguishes them beyond being Caribbean. This is also another missed opportunity for ensuring your product is recognizable and favoured by the customer at the critical moment of first or attempted repeat purchase in the aisle of a supermarket where he is surrounded by dozens of other similar products.
Any exporter who underestimates the role of sales promotion, the demand for nutritional and health related information as well as the opportunity to taste or benefit from a reward in influencing the purchase decision of the Canadian and north American customer will continue to sabotage his or her own efforts to grow sales, increase income, attract new customers and secure repeat purchases.
To contact Meegan Scott please click here.


Recommended Citation
Scott, M. “How Caribbean Foods and Produce Exporters Sabotage Their Own Profits”. Big Business Mind for Small Businesses. 2012, April 5. Reprinted in Magate Wildhorse by M. Scott. 2017. Web.

.

Please follow and like us:

Celebrating 5, Join us for Discussions, Give-a-ways and Tips

Celebrating5happyBDayMagateWH3

https://goo.gl/a84ds3

Snippets from Celebrating 5!

If you missed out in April you still have time to catch up in May.
https://goo.gl/w7P7hL

Share your thoughts and perspectives.
Ask questions and get answers.
Win solutions.

strategy communication

https://goo.gl/SXu35b

undemocratic resource allocation
Undemocratic Resource Allocation
https://goo.gl/5zNkgo

 

startup perspective 2017

https://goo.gl/HRi4yx

Operationalizing Strategy

 

marketing research and evaluation1.png

https://goo.gl/TUKsFE

organizational assessments 2017

https://goo.gl/bDuM6G

psychological expectations

Psychological Expectations – clients and consultants –  Thanks for sharing your opinions
https://goo.gl/a5oWvW strategy facilitator promo 17

Your Strategy Facilitator
https://goo.gl/DW9oq2

program design quiz

https://goo.gl/cbaWFG

plan and program management help

https://goo.gl/cJZxRX

Pepper Pot LunchSM

pepper pot lunch back cover

What’s your big three? That is your big three top tough issues for strategic management conversation or a Pepper Pot LunchSM .

Tell us about them here via Facebook:  https://goo.gl/j8j3jV
Not on Facebook: Tell us here: https://goo.gl/fE8qzw

your questionsspring2017

What do you want to talk about
https://goo.gl/Iy9Tff

 

Please follow and like us:

Strategy Backstop – Executive & Corporate Solutions

Image

Strategy Backstop

Please follow and like us:

Strategy Backstop – Executive & Corporate Solutions

Image

March 2017

Please follow and like us:

Logical Framework Matrix Planning & Risk Intelligence Webinars

Workshop Schedule:

Friday, June 3, 2016         |  Time:  2:30 PM – 5:00 PM     [Eastern, Toronto]     Free
Monday, June 6, 2016      |  Time:  6:00 PM – 9:00 PM     [Eastern, Toronto]     For Sale
Thursday, June 9, 2016    |  Time:   9:00 AM – 12:00 Noon [Eastern, Toronto]  For Sale
Friday, June 10, 2016       |  Time:   9:00 AM – 12:00 Noon [Eastern, Toronto]  For Sale

 

Please join us for this exciting new workshop designed to help you increase your project completion and strategy execution success rate. Reduce the stress and struggle associated with organizing to get work done, doing the right work, and getting more work for more profit or revenue. The workshop presents an opportunity to develop a broader perspective of risk intelligence and organizational success. It will also serve to deepen your understanding and ability to use the Logical Framework Matrix (Logframe) as a management system for solving the strategy to execution challenge.logframeblk

Eighty-seven percent (87%) of businesses fail to implement their strategy; and most businesses manage to implement between forty (40) and sixty percent (60%) of their strategy (Harvard Review). When it comes to project completion, low performing institutions manage to complete only 36% of their projects
(Project Management Institute).

Come and learn to tie the knot before strategy and execution unravels!

Slide11By gaining a better understanding of your work process; how to select meaningful measures of success; how to manage progress; and risk taking for organizational success you will improve your project management and strategy execution skills.

Your Logical Framework Matrix planning and organizational risk intelligence experience will be enhanced through discussions with your peers, and hands on experience creating a logframe in a small group exercise. Gain insights into how the Logical Framework Matrix is used to pursue competitive edge and organizational success through cases. Learn and share advice and experiences with other professionals.

Expected result― new skills and outlook that contribute to strategy planning and project execution success while growing the competitive edge of your organization.  You will:

  • Gain in-depth knowledge of Logical Framework Matrix terminology and build solid skills for integrating planning, execution, and risk intelligence for your project or organization
  • Build effective skills of organizing work, getting the right work done, and ensuring sustainability and financial viability
  • Examine new techniques for dealing with risk, uncertainty, and assumptions
  • Formulate a winning approach to planning for and identifying new growth opportunities, improved execution, waste and loss reduction
  • Grow your capacity to lead or participate in strategic planning; plan and execute complex development projects and programs
  • Learn how to prevent things falling apart between strategy and execution, win funder and stakeholder buy-in; inspire your team
  • Develop an organizational risk intelligence philosophy and risk assessment approach that uncovers new opportunities for your organization
  • Benefit from small live webinar and workshop sizes

If you’ve mastered the logframe but would like to learn more about applying tools for strategic thinking, planning, strategy assessment and evaluation in the context of the Logical Framework Planning Approach (LFA), please join us for the LFA Risk Intelligence Webinar on June 10, 2016, ―9:00 am to 12:00 Noon [Eastern, Toronto].

If Lean is your style, join us on June 17, 2016 for the Hoshin X-Matrix Planning Webinar.

Ask about a customized Matrix Planning and Risk Intelligence webinar or workshop for your organization.

Buy your ticket for the Logical Framework Matrix Planning & Risk Intelligence Webinar today, click the button below.          |         Save when you buy 5 or more tickets.



Number of Tickets
Workshop Date and Time






For additional information or inquires click here.

The link to the webinar will be sent to you via Email.

Thank you for shopping!

Please follow and like us:

Buy your Logical Framework Matrix Planning Webinar Ticket Now!

logmatrixwebinarcover.v.2

Buy your ticket for the Logical Framework Matrix Planning & Risk Intelligence Webinar today, click the button below.          |         Save when you buy 5 or more tickets.


Number of Tickets
Workshop Date and Time




The link to the webinar will be sent to you via Email.Thank you for shopping!

Please follow and like us:

Matrix Planning and Risk Intelligence Webinar & Workshop Series

logmatrixwebinarcover.v.2

Logical Framework Matrix Planning & Risk Intelligence

Workshop Schedule:
Friday, June 3, 2016  |  Time:  2:30 PM – 5:00 PM [Eastern, Toronto]     Free
Monday, June 6, 2016   | Time:  6:00 PM – 9:00 PM [Eastern, Toronto]       For Sale
Thursday, June 9, 2016    | Time:   9:00 AM – 12:00 Noon [Eastern, Toronto]  For Sale
Friday, June 10, 2016    | Time:   9:00 AM – 12:00 Noon [Eastern, Toronto]  Special

 

Please join us for this exciting new workshop designed to help you increase your project completion and strategy execution success rate. Reduce the stress and struggle associated with organizing to get work done, doing the right work, and getting more work for more profit or revenue. The workshop presents an opportunity to develop a broader perspective of risk intelligence and organizational success. It will also serve to deepen your understanding and ability to use the Logical Framework Matrix (Logframe) as a management system for solving the strategy to execution challenge.logframeblk

Eighty-seven percent (87%) of businesses fail to implement their strategy; and most businesses manage to implement between forty (40) and sixty percent (60%) of their strategy (Harvard Review). When it comes to project completion, low performing institutions manage to complete only 36% of their projects
(Project Management Institute).

Come and learn to tie the knot before strategy and execution unravels!

Slide11By gaining a better understanding of your work process; how to select meaningful measures of success; how to manage progress; and risk taking for organizational success you will improve your project management and strategy execution skills.

Your Logical Framework Matrix planning and organizational risk intelligence experience will be enhanced through discussions with your peers, and hands on experience creating a logframe in a small group exercise. Gain insights into how the Logical Framework Matrix is used to pursue competitive edge and organizational success through cases. Learn and share advice and experiences with other professionals.

Expected result― new skills and outlook that contribute to strategy planning and project execution success while growing the competitive edge of your organization.  You will:

  • Gain in-depth knowledge of Logical Framework Matrix terminology and build solid skills for integrating planning, execution, and risk intelligence for your project or organization
  • Build effective skills of organizing work, getting the right work done, and ensuring sustainability and financial viability
  • Examine new techniques for dealing with risk, uncertainty, and assumptions
  • Formulate a winning approach to planning for and identifying new growth opportunities, improved execution, waste and loss reduction
  • Grow your capacity to lead or participate in strategic planning; plan and execute complex development projects and programs
  • Learn how to prevent things falling apart between strategy and execution, win funder and stakeholder buy-in; inspire your team
  • Develop an organizational risk intelligence philosophy and risk assessment approach that uncovers new opportunities for your organization
  • Benefit from small live webinar and workshop sizes

If you’ve mastered the logframe but would like to learn more about applying tools for strategic thinking, planning, strategy assessment and evaluation in the context of the Logical Framework Planning Approach (LFA), please join us for the LFA Risk Intelligence Webinar on June 10, 2016, ―9:00 am to 12:00 Noon [Eastern, Toronto].

If Lean is your style, join us on June 17, 2016 for the Hoshin X-Matrix Planning Webinar.

Ask about a customized Matrix Planning and Risk Intelligence webinar or workshop for your organization.

Buy your ticket for the Logical Framework Matrix Planning & Risk Intelligence Webinar today, click the button below.          |         Save when you buy 5 or more tickets.



Number of Tickets
Workshop Date and Time






For additional information or inquires click here.

The link to the webinar will be sent to you via Email.

Thank you for shopping!

Please follow and like us:

Free Webinar Plus Help With Planning Matrix

Discover an easy way to create a planning and performance matrix for your organization.

Request a free webinar on how to develop your planning matrix today!
What you will learn?

How to create and use the planning matrix to:

  • Organize to get the right work done;
  • How to get more work for profit; and
  • How to improve your performance results.

Attend a webinar Free with no purchase obligation!

Why You Should Attend
There are 3 little things that often prevent an organization from achieving the competitive edge needed to succeed or thrive.
They are:

  • Getting organized in order to get work done;
  • Putting structures in place for getting work done; and
  • Getting more of the right work done for making a profit or surplus.

Many organizations have a business plan or a strategic plan.

Many host Board Retreats, strategic planning exercises, management meetings, trainings, and team building exercises yet fail to achieve the desired performance results.

No matter how hard they try they just can’t seem to get the right things done.

Where things fall apartThings generally fall apart at the point where strategy, execution, and execution tools should be tied together.

Why do things fall apart at this point?
Because there is generally no strategic management system for tying the two together.
But organizations can choose one of two proven tools for solving the problem, they are:

  • The Logical Framework Matrix; and the
  • Hoshin X-Matrix.

The tool you choose will depend on your processes and strategies.
Organizations that are implementing a LEAN Strategy and or Lean Process may prefer the Hoshin X-Matrix.
Either tool makes it so much easier to get your “Plan, Do, Check, Improve” right.

Tie the Right Knots

How We Can Help

  • We will create your Logical Framework  Matrix or your Hoshin X-Matrix
  • Provide hold your hand help to create Work Plans based on your Logical Framework Matrix
  • We will prepare, review and refine, or create your Quarterly and Annual Organizational Performance Reports based on your Planning Matrix

Thinking of buying a solution?

 savelogicad

Try before you buy! Request a free webinar for up to 3 members of your team.
Join the webinar free, from home or office, North America, Caribbean, Europe, Pacific, or Africa.
 
Click here to request your webinar or phone: 1(647) 854-5323
Paid webinars for staff teams are also available maximum 15 participants.
Face-to-face workshops – maximum 20 participants.

 
to you from meegan

Please follow and like us:

Where to Shop for ―Remote and On-site Business and Executive Solutions

  • Virtual Project Management and Planning War Rooms
  • Corporate Strategy Planning
  • Organizational Assessments
  • Project and Program Planning/ Re-design
  • Work Plan Development
  • Workshops
  • Capacity Building
  • Research  &  Literature Reviews
  • In-Country Sales Support―Caribbean Exporters (Coming soon, Canadian Exporters)
  • Change Marketing
  • Strategic Marketing Planning
  • Business Plans
  • Annual Strategic Operational Plans
  • Project and Program Monitoring and Evaluation
  • Help with Project or Program Coordination and Management
  • Executive Coaching
  • Entrepreneur Development Training
  • Off-site Project and Program Management and/ Measurement

Solutions are offered face-to-face, virtually or blended.

Magate Wildhorse

Serving Canada, USA, UK, the British Virgin Islands, US Virgin Islands, Caribbean, and Pacific States

phone for bizplan

Click here to request a meeting | proposal | free consultation | or workshop

Please follow and like us:

What You Get – 3 Year Biz Plan

risk adjusted

 

 

  • A plan you understand and can execute.
  • Free consultation before you buy
  • A plan that is designed to deliver desired results
  • A plan and strategy that is adjusted to give you the handle on both strategy and business risk
  • A plan that integrates relevant sections of at least 2 top SME risk management frameworks
  • Scenario planning and simulations for helping you to gain the handle on risk and uncertainty.
  • A plan that inspires commitment and one that wins entrepreneur, team, investor, and customer confidence.
  • Your guide for increasing sales, growing profit, and growing your business
  • Performance management aide that suits your need and schedule.
  • A funder ready business or business concept
  • Reference for measuring progress made towards achieving your mission, strategy, and goals
  • Built-in quality and continuous improvements for your operations

Both you and your business must learn and grow in order to succeed.

In addition to key performance indicators, included are key risk indicators together they will help you and your business to fail forward to greater success.

How We Work

Please follow and like us: