Professional Standards & Guidelines We Embrace

Below are some of the major professional standards and guidelines embraced by Magate Wildhorse and by which we are guided in delivering our service and our in operations.

Strategy Planning and Strategic Change Management

  • ASP Body of Knowledge (ASP BOK)

Planning Models & Cycle Tools We Love

  • The Re-invented Strategic Management Model was developed by Haines and Associates and the Centre for Strategic Management
  • The CIVICUS Planning Framework
  • Strategy Cycle  (Bryson, M. J. (2004)
  • Plan Do Check Communicate & Improve (PDCA)/ Plan Do Check Act

Marketing, Advertising and Market Research

  1. Personal Information Protection and Electronic Documents Act (Canada)
  2. Chartered Institute of Marketers – CIM UK
  3. Marketing Research Association Code of Ethics in Marketing Research
  4. Marketing Research Society Code of Conduct – Click here to download a copy
  5. American Marketing Association
  • No harm
  • Embrace ethical values
  • Embrace ethical values
  • Honesty
  • Fairness
  • Responsibility
  • Respect

5. AMA Ethical Norms and Values for Marketers

6. Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans

Project Management & Program Management

Project Management Institute

Performance Measurement, Management and Evaluation

  1. The program evaluation standards developed by the Joint Committee on Standards for Educational Evaluation (JCSEE). There are five standards which provide practice guidelines relating to  Utility
  • Feasibility
  • Propriety
  • Accuracy
  • Evaluation Accountability.

2. The American Evaluation Association (AEA),  Statement on Cultural Competence in Evaluation (2011)
3. The AEA Guiding Principles for Evaluators
The key guidelines relates to:

  • Systematic Inquiry
  • Competence
  • Integrity/Honesty
  • Respect for People
  • Responsibilities for General Public Welfare

   Technical guidance manuals

1. Technical Guidance for Planning and Managing Impact Evaluation
Evaluators should be guided by the publication:
  Impact Evaluation in UN Agency Evaluation Systems: Guidance on Selection, Planning and Management
2. Technical Guidance for Integrating Human Rights & Gender Equality in Evaluation
Evaluators should be guided by the publication:
     UNEG Handbook “Integrating Human Rights and Gender Equality in Evaluation

3. Selection of other Manuals and  Documents for Evaluations Organizational  Assessments and Reporting

Non-profit Standards & Operational Guidelines that we share with and help our Non-profit clients to adopt and implement. 

  • Malcolm Baldrige Quality Standards and Performance Assessment Awards Program
  • Imagine Canada
  • Roberts Rules & Parliamentary Procedures